Mastri / Physical × digital

Essie / Automated retail

A salon-inspired retail concept connecting product discovery, tactile color swatches and a companion mobile experience. Work from my time at Mastri.

Essie automated retail concept showing a salon-inspired kiosk with color swatches and product display.
The physical experience. Automated retail kiosk visualization from the Mastri + L’Oreal concept presentation.
Essie rotating swatch display concept.
Color discovery. A rotating swatch display proposed for customers to browse and engage with the installation.
Essie Nail Studio app concept screens showing browsing, buying and sharing nail looks.
The companion experience. Nail Studio app concepts for browsing colors and sharing nail creations.
Essie mobile app concept screens for choosing nail colors and patterns.
Personalization on mobile. Color and pattern selection explored in the Nail Studio app. These are concept screens, not a claim that every proposed feature shipped.